Newspapers Final 2007 Data As Ugly As Expected
Last Friday, the Newspaper Association of America released its 4Q07 and full year 2007 advertising expenditure data. Not surprisingly, the NAA titled its press release, “Online Advertising Jumps 19 percent in 2007.” The only problem with headline is that online advertising represented just 7.5% of all newspapers ads last year. Print advertising, which represents the […]

