Recap Of Midwest Media Day Conference

I spent Wednesday at Midwest Media Day sponsored by Prudential Securities. It was a unique conference. Pru took over one floor of the hotel and the beds were removed and replaced with tables so that each room could function as a small conference room. The company management representatives stayed in place while investors rotated through […]

Company Presentations at the UBS Media Conference

Here are some brief notes summarizing individual company meetings I attended at last week’s UBS Media Conference in New York. Please make sure to read this post in conjunction with my initial overview comment which was posted last week…

Day One at UBS: The Big Picture

“It’s a real mess.” Mark Cranmer, who runs international for the big ad buying firm Starcom MediaVest, is describing where the advertising supported industries are in trying to determine how you value the consumer’s audio-visual exposure and how he engages with it. This is my key takeaway from the first day of the 33rd Annual […]