I would use strength in newspaper stocks away from Dow Jones (DJ) to take profits. The Wall Street Journal is a far different asset than typical newspapers, and the company is much further in diversifying from print publishing than other newspaper companies. DJ has potential buyers like News Corp. (NWS-A) or General Electric (GE). Who is the premium buyer for other newspaper companies?
News Corp. is getting ready to launch a competitor to CNBC, so beyond the company’s expertise in managing newspapers around the world, the news collection and brand of the Journal and Barron’s could be attractive to News Corp. I don’t know how long the CNBC deal with the Journal lasts or how tight it is.