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Media Talk

Shrek The Third Off To A Good Start

Shrek The Third beat expectations this weekend as I thought it would. The total box office of $122 million is the third highest opening weekend of all time behind only Spiderman 3 and Pirates 2. It will fall to fourth next weekend when Pirates 3 likely surpasses Spiderman 3. The weekend box office was up more than 9%and the summer season is off to a great start. Year-to-date the box office is now up 7%. The quarter is also shaping well and comparisons remain favorable next weekend and through June. Regal Entertainment (RGC) closed at an all-time high on Friday and still has some room to run.

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