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    March 12, 2009

    Life at Apple Continues Sans Jobs

    Bloomberg is reporting a March 17th event to provide a "sneak peak" at new iPhone software, version 3.0. The company introduced a new, next generation shuffle and is now updating iPhone software (the iPhone is all about software). This is being done with Steve Jobs nowhere to be seen and without a rollout at MacWorld.

    It is worth mentioning again that Apple is at a point in its product development cycle where Jobs driven innovation is less important. The upgrade path is clear and can drive further market share gains in Macs and smartphones.

    Apple is held in Northlake client accounts including my personal accounts.

    Posted by Steve Birenberg at March 12, 2009 11:34 AM in AAPL

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